{"product_id":"mascara-for-mature","title":"🔥LAST DAY: BUY 1 GET 1 FREE🌸 Lengthening \u0026 Volumizing Mascara for Mature Lashes","description":"\u003cdiv class=\"lw-mascara\"\u003e\n\u003c!-- HERO --\u003e\n\u003cdiv class=\"lw-hero\"\u003e\n\u003cspan class=\"lw-kicker\"\u003eFOR MATURE LASHES\u003c\/span\u003e\n\u003ch1\u003e\u003cspan style=\"color: rgb(212, 125, 227);\"\u003eYOUR LASHES, BUT LONGER-LOOKING. ✨\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"lw-subtitle\"\u003eMeet your new everyday mascara for beautifully defined lashes.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/2913\/6289\/files\/3fe525d4-2ae8-472c-a622-e784c568e0e2.png?v=1792579040\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c!-- Replace with your UK-market mascara banner uploaded to Shopify Files --\u003e\n\u003cdiv class=\"lw-offer\"\u003e\u003cstrong\u003e🎁 SPECIAL OFFER: BUY 1 GET 1 FREE\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul class=\"lw-points\"\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Precision brush to help coat fine lashes\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Lengthening and volumising appearance\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Helps separate lashes for a defined finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Water-resistant tubing-style formula\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Designed to remove with warm water\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"lw-small\"\u003eCheck the current offer and available shades on the product page.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- PROBLEM \/ SOLUTION --\u003e\n\u003cdiv class=\"lw-section lw-center\"\u003e\n\u003ch2\u003e\u003cspan style=\"color: rgb(195, 118, 208);\"\u003eWHEN YOUR LASHES NEED A LITTLE EXTRA LOVE 💜\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eFine, short or sparse-looking lashes can be difficult to define. A heavy formula or an oversized brush can make everyday application feel more complicated than it needs to be.\u003c\/p\u003e\n\u003cp\u003eThis mascara is designed to help coat and separate lashes, creating a longer-looking, fuller-looking finish without the need for false lashes.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/2913\/6289\/files\/9b4b4b82-6f63-45f6-93bb-495749ecea8d_1__png.jpg?v=1792578772\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"lw-card\"\u003e\n\u003ch3\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eLESS FUSS. MORE DEFINITION.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eA simple addition to your everyday makeup routine, whether you prefer a natural look or more noticeable lashes.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/2913\/6289\/files\/ChatGPTImage5jun2026_12_08_32_png.jpg?v=1792578772\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- FEATURE 1 --\u003e\n\u003cdiv class=\"lw-section\"\u003e\n\u003cspan class=\"lw-number\"\u003e01 \/ PRECISION\u003c\/span\u003e\n\u003ch2\u003e\u003cspan style=\"color: rgb(191, 117, 204);\"\u003eREACH THE LASHES THAT ARE EASY TO MISS\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe precision brush helps coat fine and shorter lashes, giving you more control as you work from root to tip.\u003c\/p\u003e\n\u003cul class=\"lw-points\"\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Helps define fine lashes\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Designed for controlled application\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Build your preferred lash look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- FEATURE 2 --\u003e\n\u003cdiv class=\"lw-section\"\u003e\n\u003cspan class=\"lw-number\"\u003e02 \/ LENGTH \u0026amp; VOLUME\u003c\/span\u003e\n\u003ch2\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eMAKE EVERY LASH COUNT ✨\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eGive lashes a more noticeable appearance with lengthening and volumising definition. Add another coat if you want a more dramatic finish.\u003c\/p\u003e\n\u003cdiv class=\"lw-card\"\u003e\n\u003ch3\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eYOUR LOOK, YOUR WAY\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eKeep it subtle for daytime makeup or build up the coverage for evenings and special occasions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- FEATURE 3 --\u003e\n\u003cdiv class=\"lw-section\"\u003e\n\u003cspan class=\"lw-number\"\u003e03 \/ DEFINED FINISH\u003c\/span\u003e\n\u003ch2\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSEPARATED-LOOKING LASHES, WITHOUT THE HEAVY FEEL\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eApply in light, even strokes to help separate lashes and create a cleaner, more defined finish.\u003c\/p\u003e\n\u003cp\u003eFor the best result, start with a thin coat and build gradually according to your preferred look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- FEATURE 4 --\u003e\n\u003cdiv class=\"lw-section\"\u003e\n\u003cspan class=\"lw-number\"\u003e04 \/ EVERYDAY WEAR\u003c\/span\u003e\n\u003ch2\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eREADY FOR YOUR DAILY ROUTINE\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe water-resistant formula is designed to help resist everyday smudging and light moisture while keeping lashes defined.\u003c\/p\u003e\n\u003cp\u003ePlease note: water-resistant does not mean fully waterproof.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- FEATURE 5 --\u003e\n\u003cdiv class=\"lw-section\"\u003e\n\u003cspan class=\"lw-number\"\u003e05 \/ EASY REMOVAL\u003c\/span\u003e\n\u003ch2\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eLESS FUSS AT THE END OF THE DAY\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe tubing-style formula is designed to come away with warm water, helping simplify your evening makeup routine.\u003c\/p\u003e\n\u003cp\u003eFollow the product directions and avoid harsh rubbing around the delicate eye area.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- HOW TO USE --\u003e\n\u003cdiv class=\"lw-section\"\u003e\n\u003cdiv class=\"lw-center\"\u003e\n\u003ch2\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/2913\/6289\/files\/3fe525d4-2ae8-472c-a622-e784c568e0e2.png?v=1792579040\" alt=\"\"\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan style=\"color: rgb(201, 114, 227);\"\u003eYOUR 3-STEP LASH ROUTINE\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSimple application. A finish you can make your own.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lw-benefit\"\u003e\n\u003cspan class=\"lw-number\"\u003eSTEP 01\u003c\/span\u003e\n\u003ch3\u003eSTART CLEAN\u003c\/h3\u003e\n\u003cp\u003eBegin with clean, dry lashes. If you use an eyelash curler, curl your lashes before applying mascara.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lw-benefit\"\u003e\n\u003cspan class=\"lw-number\"\u003eSTEP 02\u003c\/span\u003e\n\u003ch3\u003eSWEEP FROM ROOT TO TIP\u003c\/h3\u003e\n\u003cp\u003eUse gentle strokes to coat your lashes, paying attention to the finer lashes around the corners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lw-benefit\"\u003e\n\u003cspan class=\"lw-number\"\u003eSTEP 03\u003c\/span\u003e\n\u003ch3\u003eBUILD YOUR LOOK\u003c\/h3\u003e\n\u003cp\u003eAdd another light coat if desired, following the product instructions for application and removal.\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"color: rgb(195, 98, 198);\"\u003eFIND YOUR EVERYDAY SHADE 💜\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c!-- SHADES --\u003e\n\u003cdiv class=\"lw-section lw-center\"\u003e\n\u003cdiv class=\"lw-card\"\u003e\n\u003ch3\u003eINTENSE BLACK\u003c\/h3\u003e\n\u003cp\u003eFor a more defined, classic lash look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lw-card\"\u003e\n\u003ch3\u003eBALM BROWN\u003c\/h3\u003e\n\u003cp\u003eFor a softer-looking finish that works beautifully with more natural everyday makeup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"lw-small\"\u003eShade availability may vary. Please confirm the options shown on the product page before ordering.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- OFFER --\u003e\n\u003cdiv class=\"lw-final\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"lw-final\"\u003e\n\u003cspan class=\"lw-kicker\"\u003eA LITTLE BEAUTY TREAT\u003c\/span\u003e\n\u003ch2 style=\"margin-top: 16px;\"\u003e\u003cspan style=\"color: rgb(212, 99, 207);\"\u003eONE FOR YOU. ONE TO SHARE. 🎁\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eRefresh your makeup routine with a mascara designed to help define, lengthen and add the appearance of volume to your lashes.\u003c\/p\u003e\n\u003cdiv class=\"lw-offer\"\u003eBUY 1 GET 1 FREE\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c!-- FAQ --\u003e\n\u003cdiv class=\"lw-section\"\u003e\n\u003ch2 class=\"lw-center\"\u003e\u003cspan style=\"color: rgb(213, 98, 207);\"\u003eFREQUENTLY ASKED QUESTIONS\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs this mascara waterproof?\u003c\/summary\u003e\n\u003cp\u003eIt is water-resistant rather than fully waterproof. Please refer to the product details for the formula's specific performance and care instructions.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan it be used on fine or short lashes?\u003c\/summary\u003e\n\u003cp\u003eThe precision brush is designed to help coat and define finer and shorter lashes. Results will vary depending on your natural lashes and application.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I apply more than one coat?\u003c\/summary\u003e\n\u003cp\u003eYou can build up your preferred look with additional coats. Follow the product directions and avoid applying too much product at once.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails open=\"\"\u003e\n\u003csummary\u003eHow do I remove it?\u003c\/summary\u003e\n\u003cp\u003eThe tubing-style formula is designed to remove with warm water. Follow the instructions supplied with the product and avoid rubbing the eye area harshly.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhich shade should I choose?\u003c\/summary\u003e\n\u003cp\u003eIntense Black gives a more defined look, while Balm Brown offers a softer appearance. Confirm current shade availability on the product page.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow does Buy 1 Get 1 Free work?\u003c\/summary\u003e\n\u003cp\u003ePlease check the current promotion details on the product page and confirm the eligible products and final total at checkout.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c!-- FINAL CTA --\u003e\n\u003cdiv class=\"lw-final\" style=\"margin-top: 20px;\"\u003e\n\u003ch2\u003e\u003cspan style=\"color: rgb(211, 105, 206);\"\u003eYOUR LASH ROUTINE, SIMPLIFIED. ✨\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eDiscover a more defined, lengthened-looking lash finish with your new everyday mascara.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"wivivogue","offers":[{"title":"Black \/ Buy 1 Get 1 Free","offer_id":67871942377753,"sku":"LG60335385HEI*2","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 🔥Buy 2 Get 3 Free","offer_id":67871942410521,"sku":"LG60335385HEI*5","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ Buy 1 Get 1 Free","offer_id":67890233770265,"sku":"LG60335385ZGS*2","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 🔥Buy 2 Get 3 Free","offer_id":67890233803033,"sku":"LG60335385ZGS*5","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/0061\/6729\/files\/ChatGPT_Image_Jul_7_2026_08_31_45_PM_png.jpg?v=1792577753","url":"https:\/\/wivivogue.com\/products\/mascara-for-mature","provider":"wivivogue","version":"1.0","type":"link"}